Here's a closeup of Swanson's recipe for Turkey-Apple Salad.
Here are close-ups of Heinz's 1988 recipes for Pasta Gardena and Tangy Chicken with Tomatoes and Herbs. Click the images to enlarge them even more.
Click the recipe to enlarge it.
Here's a close-up of the muffin recipe from the vintage Mazola oil ad.
Today's recipes come from a 1960s Wolfschmidt Vodka Instant Hospitality Party Book.
Love the 60s illustration. The Instant Potato Salad recipe looks a little dicey to me. No pun intended.
Here are close-ups of the recipes.
Here's the recipe for Seven-Up Floats as it appears in the 1950s ad above:
Put a scoop of his favorite ice cream or sherbet in a tall glass. Tilt the glass, and pour chilled, sparkling 7-Up gently down the side.
Via Lipstick Alley
Today's recipes come from this 1954 booklet from Carnation.
Here are the recipes: Frozen Lemon Crunch and Lemon Gold Pie. Just click the image to enlarge it.
My mother was baking chicken this way long before this ad ran. It was, and still is, a family favorite.
Here's a close-up of Hellmann's 1988 recipe for Irresistible Chicken:
This retro cocktail recipe comes from a 1957 edition of Old Mr. Boston's.