During World War II, food-related advertising was all about saving money and making the most of ration coupons.
Fast-forward to 2011. Given our poor economy, wartime recipes like this one are especially appealing.
If you've never made baked beans from scratch, have a look at this recipe. They take a long time to cook but they require surprisingly little work. And, not least important, they taste great.
I found this ad for Brer Rabbit molasses in a women's magazine from 1943.