The telephone can be a wife's best friend. Helps her get everything done. Saves her wrinkles. Saves her time. Saves her budget, too. A bargain without the hunting. We may be the only phone company in town, but we try not to act like it.
In case you're wondering why this old AT&T ad would be considered a sexist ad, one reason is that it supports the notion that being a wife is the defining role of a woman.