1959 ad for Chicago roller skates.
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I get it! "Go steady" as in "smooth, responsive action of the skates." I think that's the idea. Not sure how it would make you popular, though.
I haven't skated in nearly 30 years, so I had to look this up. Chicago Skates is still a brand, but I'm pretty sure none of their skates are made in or near Chicago or the country Chicago is in. It also looks like they've been taken over by a company in New Jersey.
Posted by: Bela | 10 November 2011 at 03:45 PM