1970 bath oil ad featuring Veronica Hamel and outrageously sexist copy

The copy reads:

Sure. You live with him and take care of him and hang up his clothes. But just because you do the things a wife's supposed to do, don't forget you're still a woman.

One of the nicest things you can do for a man is take care of your skin. That means Sardo. No other bath oil or bead has Sardo's unique dry skin formula. It's pure bath oil. The richest. The best. 3 out of 4 women saw and felt and loved the difference after just one Sardo bath.

How about you? Why don't you do something soft and young and special for him. Feel wonderful all over with Sardo.

Comments

[Pignouf]

votre blog est fantastique, et je me suis permis de vous ajouter dans ma liste de liens.
A bientôt...:)

[Erica]

Yuck.

On top of hating the sentiment, I can't stand the name. I read "Sardo" and think "Lardo". Who wants to smear lard on themselves?

[Beth]

I think the sentiment is beautiful and echos the truest form of love and committment that husbands and wives were meant to have for each other..If more wives were this committed to their husbands there would be many more happy homes.