Creepy ad for Iver Johnson

Source: Live Journal

Comments

[Faith]

That's horrible! No way would an ad like that pass muster these days.

[Elvis Dingeldein]

"Papa says it won't hurt us" ??? Holy crapballs! That's absolutely the worst thing I've ever seen.

I can just imagine the TV spot for this ad. Sweater-wearing, pipe-smoking father lovingly tucks his cherubic daughter into bed; daugther rubs her eyes sleepily and says, "What's that in your waistband, Papa?"

"Oh, that's just my Iver Johnson revolver, sweetheart. You go to bed, you're safe now."

Daughter replies with a yawn, "Can I play with your Iver Johnson revolver, Papa? I promise I'll be careful."

Father tousles her hair and chuckles, "Why sure, sweetheart, have fun!" He unholsters the gun and tosses it onto her lap. "And no need to be safe, honey! That gun is guaranteed safe and accidental discharge is impossi.."

BLAM!

Fade to black. Oh, dear...

[King Bushwick the Toity Toid]

"That Bad Ol'Boogie Man Ain't Gonna Get Me Tonight!!".

[Earl]

I'm a shooter and owner but even I have to admit this one's skirting the edge of good sense. The TV spot comment is clever but from the look of the ad, it would be several decades before there would actually be a TV.

[Rick]

The key here is the "hammerless" design. There are 2 supposedly safety issues. Being hammerless (which it isnt, the hammer is simply contained inside the frame), the pistol cant be fired single action. The trigger pull on single action can be as little as 1-3 lbs but hammerless designs require double action needing 5-7 lbs of trigger pull. Supposedly, little children couldnt generate the required trigger pull to fire in double action. The other safety item is that in the days before hammer blocks and floating firing pins, without an exposed hammer the pistol cant be dropped or struck on the hammer inadvertently firing the pistol. Both are pretty lame assumptions

The whole advert is disingenuous anyway because the real reason for the hammerless design was so that detectives and plain-clothes cops could carry the pistol in their clothing (rather than in a holster) without the otherwise exposed hammer catching on their clothing at the moment of truth.
Of course a crook would never use it to the same advantage.