Candice Bergen for Clairol, 1965:

Cheryl Tiegs for Bonne Bell, 1967:

Jaclyn Smith for Breck, 1972:

Kim Basinger (upper right) for Clairol, 1972:

Morgan Brittany for Maybelline, 1975:

Found at Sugarpie Honeybunch.
Click here to find a collection of 1982 ads featuring Cheryl Tiegs.