The regular-sized can twists apart leaving one with a smaller can of Coke and a plastic cup. The idea is that you pour some Coke into the cup for a friend and drink the rest yourself. Or vice versa, if you prefer.
It's kind of adorable.
The idea came from a collaboration between Ogilvy & Mather's Singapore and France offices.
I love good infographics. And I have a white-hot loathing for ones that are poorly done*.
This is a great one.
It's full of interesting info about social media in China. (E.g. "91% of the online population in China has an account on a social media site, as compared to 67% in the USA.") And it's presented in a way that's inviting and easy to read.