Some advertising agencies are making great strides by committing to racial diversity. Unfortunately, gender diversity in creative departments lags behind, especially at the management level. Read more in an article from Fast Company.
Don't even get me started on the ageism that's prevalent in the ad industry!
Melissa McCarthy is a very talented and popular actress. She stars in a hit TV show and has already been in a couple of very successful movies. The woman is a bankable star. People love her. Which is quite an achievement for a very overweight woman who makes her living in an industry obsessed with physical perfection.
So what was the point of photoshopping her face into such slender proportions that she's unrecognizable in this poster for her most recent movie? The public accepts and loves her just as she is. Why can't the people in charge of promoting her movie?
This infographic from BlueStacks illustrates the average female Mac user.
It's cute and fun. Until you get to the part referring to average ages. Let's look at a close up.
Okay, it's kind of a blurry close up. And I can't fix it because my husband is the Photoshop wiz in our family and he's not here to sharpen the image. But you're smart. You can see what's going on here.
The icon for women aged 51 to 60 years looks like Queen Elizabeth II. It even includes the monarch's ubiquitous handbag. Trouble is, the Queen of England is not 51 to 60, she's 86.
The icon depicting women over 60 looks like England's beloved late Queen Mother. She was 101 years old when she died.
F*ck you and your ageist icons, BlueStacks.
P.S. This is what 50+ looks like. And, yes, I use a Mac.
Pretty sure I'm in the age group this double-spread ad is targeting. There's a desperation and inappropriateness here I find insulting. If I heard my daughter's boyfriend had told her he thought I was hot, I'd tell her to dump the creep.