So many companies have Facebook pages, but not that many know what to do with them.
Here's a neat little post from CVS:

Everybody likes to be asked their opinion. In this case, readers are asked to choose their favorite gift card design. Adding a sweepstakes just adds to the appeal.
Next time you're having trouble choosing between two photos for one of your ads, why not let the fans decide?
Click here to learn why people UNLIKE brands on Facebook.