Yelp knows that people will only use their ratings service if they believe the reviews come from legitimate consumers. So when Yelp discovers a business that appears to be inflating its own reputation by writing its own reviews, Yelp takes action.
Guess what kind of business Yelp filed suit against last month for allegedly filling its own profile with false reviews? (Answer appears below, after the image.)
I'm guessing A-Reliable Chimney & Fireplace subscribes to the strategy that one should choose a company name that begins with the letter A so your business appears first in its category in the phone book.
Alphabetical order doesn't provide much of an advantage when potential customers are doing an Internet search.
No probs for A-Reliable Chimney & Fireplace. The company truck suggests this business makes the most of every possible advertising opportunity.