That was just the beginning. The site also includes messages targeting every individual senator who voted against expanded background checks for those wishing to purchase a firearm in the US. Here are a few examples:
The last message shows the president of the NRA, Wayne LaPierre, and targets the NRA specifically:
Both as an advertising person and a human being, I think these messages are amazing. They were created by Guts & Glory.
Arkansas State Senator Jason Rapert couldn't seem to say RAPE enough times on his Twitter page. Once the Internet pointed out to him that this was a bad idea, he wisely changed his Twitter page background to this.
Although the choice of an elephant during a heated presidential election does seem odd. And conspiracy theory types would be interested to know that Harvard Pilgrim's former CEO, Charlie Baker, is a prominent Massachusetts Republican.