BtoB Online reports on a study that found blogging and podcasting are two of the five top lead generation tactics for business technology companies.

The complete list of the top five most effective B2B lead generation tactics as rated by business technology companies, in order, is as follows:

1. Free Trial Demo

2. Webcast

3. White paper

4. Blogs

5. Podcasts

For MarketingSherpa's Executive Summary on the study, click here.