Melissa McCarthy is a very talented and popular actress. She stars in a hit TV show and has already been in a couple of very successful movies. The woman is a bankable star. People love her. Which is quite an achievement for a very overweight woman who makes her living in an industry obsessed with physical perfection.
So what was the point of photoshopping her face into such slender proportions that she's unrecognizable in this poster for her most recent movie? The public accepts and loves her just as she is. Why can't the people in charge of promoting her movie?
It wasn't enough to turn 31-year-old Jessica Simpson into a teenager by over-photoshopping her face in this ad for her newest fragrance, I Fancy You. Parts of her right arm were chopped off and, evidently, her left arm was stretched on the rack.
Look at the distance between her right shoulder and her elbow. Now look at the distance between her elbow and her wrist.
Last, look at her left shoulder and imagine where her elbow would be. Now look at where her right hand is.
Actually, I don't think I'm a total hypocrite. I've never claimed to want to see only 'real' people in ads and fashion media.
In the context of marketing and fashion, there has to be an aspirational element for most of us to be interested enough to stop, look and read. We simply aren't interested in a shampoo or new jeans that promise no change in our appearance. Though, it would be nice if the images to which we aspire were at least attainable.