To demonstrate how good their pizza looks, Domino's will stop photo retouching advertising images of its pizza.
Good thinking.
I think overly styled, photoshopped pizza doesn't look as appetizing as the real thing.
Which makes you hungrier?
The cheese is a little ooky-looking in the photo above, but I know that pizza is going to taste like it came from my favorite pizza joint. I expect the one above it to taste like frozen pizza.
Read more about Domino's plans at Brandweek.