Ad from the Big Ass Fans. It appeard in Sunday's New York Times Magazine.
According to Wikipedia:
Big Ass Fans was founded in 1999 as the HVLS Fan Co. by owner J. Carey Smith. The company's name was changed to the Big Ass Fan Company in 2002. Due to the name change, Lexington's Blue Grass Airport declined advertising from the company, and residents staged protests of a 10-ft. mural depicting the name and company mascot, "Fanny," on the side of the company's building.
I'd never heard of this brand before. But then I live in the Northeast. Ceiling fans are not de rigeur up here.