Information technology company Unisys is executing a highly-targeted -- and highly-unusual -- new business effort.
When the newest issue of Fortune lands on the desks of 20 select CIOs, there should be some audible gasps: according to The Wall Street Journal, the cover of each executive's issue of Fortune will feature each executive's own face on the cover. The back cover of each issue will include a personalized letter from Unisys.
Can you imagine the smile creeping across these executives' faces as they peruse their magazine?
More to the point, can you imagine these executives not taking a call from Unisys?
Extra Credit Points
In my humble opinion, most B2B tag lines are crap. Unisys' tag line is a notable exception that receives my highest praise: I wish I'd done it.



