The California Lottery promoted its Powerball game with an out-of-home campaign that included a giant red ball.
Campaign created by David & Goliath.
Did you buy Powerball tickets for tonight's mega drawing? I got two. Even though I know I have a better chance of being attacked by a shark on the subway than winning the jackpot.
Via Ads of the World
Billboards promoting the Colorado Lottery. Created by Cactus, Denver.
Benjamin Franklin:
Andrew Jackson:
Ulysses S. Grant:
Via Ads of the World
The concept here is that cereal fans love Crunchy Nut cereal so much that they used their spoons to try to break into the outdoor display and get at the box of cereal.
Without the explanation, I didn't get it. Did you?
Not sure I should be admitting this but the spoons look kind of sperm-y to me.
Advertising Agency: JWT Sydney
Creative Director: Angus Hennah and Mark Harricks
Art Director: Will Edwards and Chris Badger
Copywriter: Will Edwards and Chris Badger
Illustrator: Steven Cicala
Account Service: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn
According to Jezebel, Brandy Day's mom so wants to see her little princess become prom queen that she paid for newspaper ads, flyers, an outdoor display sign at a local taco shop and this billboard:
There's even a silhouetted image on the billboard that looks like one of those truck mudflap babes.
If my mother had done this to me when I was a teenager, I would have been so emotionally scarred I'd be roasting squirrel under a bridge right now instead of writing a blog post.
Hope Brandy's mom has money left over for the anti-bullying campaign her daughter is going to need.
To remind people that it's open all night, McDonald's created a reflective billboard that could only be read at night when activated by car headlights.
I wish this had been my idea.
Click here to see a :37 video that shows how the McDonald's reflective billboard works.
Hey, Fattie, sit on the bench at this bus shelter and your weight will appear in the ad for Fitness First.
Click here to see a much nicer bench.
Via Adhibition
Cut-outs on the billboard help illustrate Kolestan Naturals many hair colors.
Click here to see another example of clever outdoor advertising.
Via The Meta Picture
