When the user enlarges the type on his/her smartphone, an ad for an optician pops up.
So simple. So perfect.
Click here to see the pop-up ad in action.
Mccann Digital (Erickson) israel
VP Creative: Nir refuah
Creative Director: Ami Alush
Copywriter: Elav Horwitz, Daniel Barak
Art Director: Nir Hersztadt
Click here to read more of the results of a Google-commissioned survey on smartphone usage. I don't believe it says anything about how many of them wash their hands afterward.
Click image to enlarge.
The Grooming Lounge, an upscale barber shop, has released an interesting iPhone app.
According to Cool Hunting:
(The iPhone app) sends an anonymous tip to an unsuspecting gentlemen alerting them of their grooming faux pas. If someone you know has excess nose hair, wears too much cologne or has a beard on the back of their neck, the app will clue him in.
According to a non-scientific survey, women prefer to date men with iPhones.
Read about it at Huffington Post.
