I've never understood the allure of breakfast in bed. No breakfast food I can think of can be eaten comfortably while sitting in bed.
Eating ice cream in bed, however, does sound kind of appealing.
According to Mainichi Daily News, ice cream maker Haagen-Dazs promoted its newest luxury ice cream product, Dolce, by filling a Tokyo museum with beds and inviting people to lie in them
and eat ice cream while enjoying a classical music concert. Not just any beds, either; these were beds that retail for $2,500+.
Dolce photo source: CookieM