Yelp knows that people will only use their ratings service if they believe the reviews come from legitimate consumers. So when Yelp discovers a business that appears to be inflating its own reputation by writing its own reviews, Yelp takes action.
Guess what kind of business Yelp filed suit against last month for allegedly filling its own profile with false reviews? (Answer appears below, after the image.)
Yelp is accusing a law firm of being dishonest.
Read more about it at Consumerist.