To promote its lemon-lime soft drink in Rio de Janeiro, Sprite Brazil created giant soda fountains and scattered them along the beach. The soda fountains dispensed water, allowing beachgoers to take a refreshing shower.
She's a Los Angeles woman who for five days received emails from someone she didn't know, a man named Sebastian Bowler. Sebastian told Amber he knew where she lived and told her he'd be coming to her home to hide from the police.
Amber says she feared she was being stalked and had trouble eating, sleeping and her job performance suffered.
When she found out the emails were part of a guerrilla advertising campaign for Toyota, she decided to sue Toyota for $10 million.
Of course advertising shouldn't be masquerading as a guy who's wanted by the police and is on his way to hide out at your house.
But what about a series of tongue-in-cheek emails from a guy who says he's wanted by the police and is on his way to hide out at your house?
I don't have access to all the emails, but here are two snippets from the emails sent by the fictitious Sebastian:
Amber mate! Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over.
Amber, ran into a little problem at the hotel. After I'm done visiting you, I'm going to go back and sort out that front desk Muppet. (this email included a bill for damages from a hotel)
THIS is the kind of thing that "terrified" Amber Duick? Seems to me the copywriter did a great job of injecting just enough cornball into the copy to clue in the reader that this is some kind of joke.
Last year around this time, an Italian fitness club covered a car with post-it invitations for a free trial of club. The car was tied up with ribbon (but not as obnoxiously as those damn Lexuses) and parked under the town Christmas tree. 5,000 free-trial invitations were distributed this way.
To raise awareness of the cruel practice of slicing off shark fins to make shark fin soup and shark cartilage supplements (gory details here), Lush and the Sea Shepherd Conservation Society hired performance artist Alice Newstead to hang from her piercings in the window of the Lush store on Regent Street in London.
Ms. Newstead hanged for 15 minutes from de-barbed shark hooks. Despite the bleeding, she said it didn't hurt.