Where do men learn about men's grooming products? Mostly from an equal combination of word-of-mouth and ad circulars/coupons/mailers, according to eMarketer.
Word-of-mouth I can understand. But ad circulars? I didn't think anyone paid much attention to them anymore.
My husband learned about the Nivea line of men's grooming products from me. I bought him some of this balm as soon as it appeared in the drugstore. It smells great.