What's not to love about TV pitchman Ron Popeil? I'm utterly fascinated by his infomercials, watching them with the rapt attention I usually reserve for National Geographic specials and Royal weddings.
This undisputed King of Infomercials turned 79 on Saturday. God bless him and many happy returns.
In Ron Popeil's honor, I want to share a couple of stats I found on Slate:
The entire infomercial industry is worth $200-300 billion.
The U.S. network and cable industry is worth only $97 billion.
“Half a dozen global studies, conducted by the likes of Goldman Sachs and Columbia University, have found that companies employing women in large numbers outperform their competitors on every measure of profitability.” — The Atlantic
In a study in the journal Pediatrics, children who tasted identical graham crackers and gummy fruit snacks, some with and some without cartoon characters, “significantly preferred the taste of foods that had popular cartoon characters on the packaging.”
A Fast Company article reveals what makes some Internet stories go viral, including some of the science behind it. In a nutshell:
Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content.