Yelp knows that people will only use their ratings service if they believe the reviews come from legitimate consumers. So when Yelp discovers a business that appears to be inflating its own reputation by writing its own reviews, Yelp takes action.
Guess what kind of business Yelp filed suit against last month for allegedly filling its own profile with false reviews? (Answer appears below, after the image.)
Yelp is accusing a law firm of being dishonest.
Read more about it at Consumerist.
The attention-grabbing cover of the July 15 - July 21 (2013) edition of Bloomberg Businessweek.
In related news, the SEC has lifted the ban on advertising hedge funds.
Michael Jeffries, CEO of Abercrombie & Fitch, explains why the clothing retailer won't sell XL or larger clothing to men and women:
In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.
This is what Michael Jeffries looks like. I don't dare comment on his looks. He'd probably sue me. Or his plastic surgeon would.
But wait, there's more.
The Smoking Gun published a list of rules everyone must follow when traveling on Abercrombie & Fitch's corporate jet.
It's hysterical. And more than a little scary.
For example, the male flight attendants are not allowed to button up their shirts.
Actually, "scary" doesn't cover it. How about creepy?
All the rules come from an Abercrombie & Fitch manual that, according to The Smoking Gun, "was recently filed in U.S. District Court in connection with an age discrimination lawsuit brought against the Ohio-based clothing firm by an ex-pilot."
And, yes, the rules are for real. Bloomberg News confirms it.
A very official-looking envelope arrived in the mail yesterday. I knew it was probably junk mail but I opened it anyway. Just in case.
This is what was inside:
For a split second I thought the IRS was was after me.
But, no, this was an offer to refinance my mortgage. To an adjustable rate mortgage, no less.
The folks at Residential Finance designed their direct mail solicitation to look like something from the IRS.
Look at the box in the top right-hand corner of the blue letter, then look at this sample 1099 from the IRS:
The similarity was just close enough to fool me into a momentary panic.
Once I realized what it really was, I scanned the solicitation to use in this post. And then I put it through the shredder.
Scaring people is not a good advertising strategy.
If I hadn't read about this at the Wall Street Journal, I would have thought it was a joke.
Budweiser is changing the shape of its cans to this:
Looks like a partially crushed can to me.
Ostensibly, Budweiser is doing this because the new can shape reflects the bow-tie design "that has been part of Budweiser advertising and packaging since the 1950s."
Am I the only one who never noticed the 'bow tie' before now?
Budweiser also claims the new shape makes the can easier to grip.
Hmmm. It solves a problem no one had.
According to the Wall Street Journal article, Budweiser has made, "'significant capital investments' to upgrade factories to be able to carry out the 16-step production process to make it.
Interesting.
The new can also holds less beer — 11.3 ounces as opposed to 12 full ounces.
Bingo!
There's lots to love about the new JCPenney.
First, the store hired the lovable Ellen DeGeneres as spokesperson.
Second, JCPenney ignored a boycott attempt by an anti-gay group.
Third, for Father's Day, JCPenney created an ad that celebrates straight and gay dads.
The copy reads:
First Pals: What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two.
Beautiful in every way.
Via Gawker
Sony raised prices on Whitney Houston's digital music 30 minutes after her death.
Good Guide is a website that shows you how far right- or left-leaning 150+ brands are, based on their political contributions.
Click here to go to the Good Guide website.
A recent Harris Interactive poll measured what companies Americans dislike most. Perhaps not surprisingly, nine of the ten most disliked companies were taxpayer bailout recipients.
10. Delta Airlines
9. Bank of America
8. JP Morgan Chase
7. General Motors
6. Chrysler
5. Goldman Sachs
4. Citigroup
3. Fannie Mae
2. American International Group (AIG)
1. Freddie Mac
Source: Huffington Post
After a positive response from test markets in Rhode Island and Nebraska, KFC is rolling out a new sandwich called the Double Down.
There's no bread involved. This is just two slabs of fried chicken holding together two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce.
KFC announced the sandwich's introduction on April 1. Understandably, many thought it must be an April Fool's joke. It's no joke.
