Here's how this campaign worked:
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market."
Advertising Agency: Saatchi & Saatchi, Los Angles
Source: Ads of the World
Get Rich Slowly has posted some guidelines for turning junk mail into garden mulch. I think I may try this in my flower beds.
What goes around comes around. Keep the sea clean.
Advertising Agency: JWT, Dubai
Source: Ads of the World
Last year, plastic bottles generated more than 2.5 million tons of carbon dioxide. Drink tap.
Bottled water costs 7,000 times more than the same water that comes from a faucet. Drink tap.
Every year, 38 billion water bottles end up buried in the earth. Drink tap.
Advertising Agency: DiMassimoGoldstein, New York, USA
Source: Ads of the World
Very funny ads. But they're preaching to the converted and turning off Republicans, the very people who need convincing that climate change is real.
Advertising Agency: Ogilvy Beijing
This TV commercial is much more likely to resonate with those who think global warming is just liberal hysteria.
Click here to watch the TV spot.
Advertising Agency: The Martin Agency, USA
Source: Ads of the World
Click images to enlarge.
I think these ads would have been better without any tag line at all.
Advertising Agency: Ogilvy South Africa
Source: Ads of the World
The trouble-starting upstart:
Advertising Agency: BBDO Duesseldorf, Germany
Source: Ads of the World
According to a study, Americans pretty much think that when companies advertise their products' environmentally-friendly aspects, it's just a lot of hooey.
One company that seems to be genuinely committed to protecting the environment is Dell. CEO Michael Dell recently told the Wall Street Journal that his company is planning to go carbon neutral by 2008. According to Dell, carbon neutral means a company is matching its carbon emissions with green technological projects or purchasing an "offsetting" amount of emissions from other sources.
Sources: Media Post's Center for Media Research, The Consumerist
Held this weekend was the fourth annual World Naked Bike Ride, a guerilla marketing event meant to bring attention to the environmental damage caused by society's dependence on automobiles and to promote the many benefits of bicycling. The event was 'celebrated' in more than 60 cities, including London.
To be sure events like this one encourage dialog. But I don't think anyone who saw these bike riders was talking about the environment.
Other naked people used for promotional purposes: Naked Fragrance Fashion Show
Source: Ananova
Beginning this week, Staples will accept used computers and monitors for recycling. To take advantage of the service, drop off your unwanted computer and/or monitor at any Staples retail location in the U.S. The charge, which covers handling and recycling costs, is $10 per unit.
Staples will also accept peripherals such as keyboards, mice and speakers for free.
The Staples located a few miles from my house has for some time now been accepting printer ink cartridges for recycling. In addition to being a free service, I get a coupon toward my next purchase of ink cartridges for every printer cartridge I bring in.
Source: lifehacker
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According to United Nations University, the average 24 kg desktop computer with monitor requires at least 10 times its weight in fossil fuels and chemicals to manufacture -- making it more materials intensive than an automobile or refrigerator.
