Architect Frank Gehry designed this poster for the 54th Grammy Awards.
Interestingly, Gehry put models of buildings he's designed into the poster — that would be the poster that is supposed to be promoting the Grammys.
Neil Portnow, president and CEO of The Recording Academy, says:
We are thrilled to announce our collaboration with world-renowned architect Frank Gehry on our official artwork for the Grammy Awards and the opportunity to further the Academy's dedication to celebrating the arts in every discipline.
Click here to see a collection of music posters.
Via AdFreak
This gives you a pretty good idea of what working in ad agency can be like these days.
Click here to watch Digital Ninja.
Created by Mat Bisher and Jason Schmall.
Search and PR strategist Adam Sherk has compiled a list of the 98 Most Overused Buzzwords and Marketing Speak in Press Releases. Here are the top ten:
For the rest of the list, and to learn how Adam Sherk compiled the list, visit Adam Sherk's blog.
This week, I was in a conference call with seven people, one of whom is a master of deflecting responsibility.
After the rest of us cobbled out a plan of action, we asked if he agreed with us. Here is his reply.
This guy's also a consummate finger-pointer when things go awry. Try to contain your surprise.
Hershey's is introducing three varieties of candies modeled after its Reese’s Pieces: Almond Joy Pieces, York Pieces and Hershey’s Special Dark Pieces. In a New York Times article about the new candy, a Hershey's spokesperson says (presumably with a perfectly straight face):
"Consumers needed something that was easy to snack on when on the go."
Thank heavens. Hershey's is rescuing us from the difficulty involved with eating cookies.
Coca-Cola is test marketing a sweetened fizzy milk beverage that comes in four fruit flavors: Citrus Burst, Peach Mango, Very Berry and Tropical Colada.
Ray Crockett, a spokesman for the brand, said "We created what we call a vibrancy beverage here. A sparkling milk-based beverage."
If you'd like to try Vio, you'll have to go to NYC where it's available in very limited distribution."
************************
Believe it or not, 7-Up had a similar idea in the 1950s.
Source: Slashfood
"Basically, I treat every Tweet as if there was a flattering or
unflattering photo of me broadcast on CNN and the words that I'm
typing are right beneath it... I've probably
deleted more Tweets than I've written."
Source: AdWeek
Economic contraction.
The phrase 'economic contraction' has probably been around for a long time but it seems like it's getting thrown around an awful lot these days. Mostly by people trying to soft-pedal our horrific economy. Like the financial analysts and reporters who should have, but didn't, see it coming. And ad agency heads explaining the need for layoffs.
According to an article in Advertising Age, despite the troubled economy, advertising people are expected to attend the Cannes Lions International Advertising Festival this year. They'll just try not to enjoy it as much.
"The tone will be very different," said Richard Pinder, chief operating officer of Publicis Worldwide. "Entirely focused on learning and improving."
I don't understand why most people would want to use Twitter.
I don't understand what value most people would get from Twitter.
I haven't yet figured out how most marketers/advertisers could use Twitter to their advantage.
Just when I'm about to grab an afghan and plop down in my rocking chair, I remember the dot-com boom. It turned out to be a bubble because no matter how much breathless hype surrounds a new product/
service, the basics behind successful business models don't change.
Wait. You'll see.
Want to see my pets.com frisbee?
JWT CEO Bob Jeffrey speaking of Twitter:
I've never felt this connected to the rest of the world. It was a game-changing, moving experience, one that left an indelible mark on how I will lead now.
Source: AdFreak
