Coca-Cola is test marketing a sweetened fizzy milk beverage that comes in four fruit flavors: Citrus Burst, Peach Mango, Very Berry and Tropical Colada.
Ray Crockett, a spokesman for the brand, said "We created what we call a vibrancy beverage here. A sparkling milk-based beverage."
If you'd like to try Vio, you'll have to go to NYC where it's available in very limited distribution."
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Believe it or not, 7-Up had a similar idea in the 1950s.
Source: Slashfood
"Basically, I treat every Tweet as if there was a flattering or
unflattering photo of me broadcast on CNN and the words that I'm
typing are right beneath it... I've probably
deleted more Tweets than I've written."
Source: AdWeek
Economic contraction.
The phrase 'economic contraction' has probably been around for a long time but it seems like it's getting thrown around an awful lot these days. Mostly by people trying to soft-pedal our horrific economy. Like the financial analysts and reporters who should have, but didn't, see it coming. And ad agency heads explaining the need for layoffs.
According to an article in Advertising Age, despite the troubled economy, advertising people are expected to attend the Cannes Lions International Advertising Festival this year. They'll just try not to enjoy it as much.
"The tone will be very different," said Richard Pinder, chief operating officer of Publicis Worldwide. "Entirely focused on learning and improving."
I don't understand why most people would want to use Twitter.
I don't understand what value most people would get from Twitter.
I haven't yet figured out how most marketers/advertisers could use Twitter to their advantage.
Just when I'm about to grab an afghan and plop down in my rocking chair, I remember the dot-com boom. It turned out to be a bubble because no matter how much breathless hype surrounds a new product/
service, the basics behind successful business models don't change.
Wait. You'll see.
Want to see my pets.com frisbee?
JWT CEO Bob Jeffrey speaking of Twitter:
I've never felt this connected to the rest of the world. It was a game-changing, moving experience, one that left an indelible mark on how I will lead now.
Source: AdFreak
-- designer Wolfgang Joop who, below, demonstrates how non-commercial he is when hawking his fragrance line
Source: UK Vogue
Barack Obama the action figure:
And the Sweet Sasha and Marvelous Malia dolls that maker Ty swears have nothing to do with Sasha and Malia Obama.
According to a Ty PR flack:
[We] chose the dolls’ names because 'they are beautiful names,' not because of any resemblance to President Obama’s daughters, said spokeswoman Tania Lundeen. “There’s nothing on the dolls that refers to the Obama girls,” Lundeen said. “It would not be fair to say they are exact replications of these girls. They are not.”
Sources: Blame It On The Voices, Collateral Damage and CNN
"There's going to be a massive sea change in the retail landscape."
-- Nina Kampler, executive vice president with Hilco Real Estate, which advises retailers on their property management
Read more at cnn.com.
Image: Jason McHuff at flickr
A recent report predicts that the crappy economy will result in a decrease in worldwide advertising spending. That's the first decrease since 2001.
The U.S. advertising industry will be hardest hit with an expected drop of 6.2% for 2009.
Bruce Goerlich, head of U.S. research for ZenithOptimedia, observes that "This is about consumer confidence and consumer spending... More than any recession in the recent past, this will be driven by consumers... when consumer spending takes a hit, advertising takes a hit."
Read more about it at Bloomberg.com.
This time the fertile feline brand hooked up with MAC Cosmetics.
“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”
The new line of makeup will debut in February 2009.
Read more at Product Girl.
"We felt like, as we move out of this traditional mass marketing and mass distribution era into today's culture, there's an opportunity to bring humanity back, both in terms of the design but also in the way we engage consumers. By making the logo more dynamic and more alive ... [it is] absolutely a huge step in the right direction."
-- Frank Cooper, Pepsi's VP-portfolio brands
And here is Pepsi's new, "more dynamic and more alive" logo along with its predecessors:
Are you thirsty yet?
Source: Advertising Age
The latest in a series of odd promotional photos for the Marc Jacobs fashion brand.
Addendum
A couple of quotations from an article in today's New York Times Thursday Styles section about this campaign.
"Marc has created a world around himself, and everything he does has a kind of mystique. It's very aspirational to anyone who wants to feel they get it." Dennis Freedman, Creative Director, W
"The ads are really for people who get it, and I think Marc and Juergen (Teller, the photographer) happily dispense with those who don't." Barbara Gladstone, art dealer
I sense a theme.
