McDonalds hired Tony award-winning costume designer Ann Hould-Ward to give Ronald a makeover.
"I've worked with some really big names over the years," Hould-Ward said in a statement. "Suiting up a living legend was a real thrill."
I like that Ronald has an everyday sporty outfit as well as more business-like attire for when he... ummm... Come to think of it, when exactly is a clown required to wear a jacket?
Here's a reminder of what Ronald McDonald's old outfit looked like in this woodcut by Jessi Hardesty. It's titled Robble Hood.
That's two advertising icons right there — the Hamburglar and Ronald McDonald.
Via USA Today