Amsterdam's Schiphol airport was voted Europe's number one airport. KLM Airlines, which calls Schiphol its home base, decided to run an ad linking itself to the airport's distinction.
Sounds like an awful assignment for a creative team to get stuck with. Which is why I so love this ad created by Souverein.
The agency took a rather dull strategy and turned it into a pretty cool ad. That's an incredibly difficult thing to do.