Beachgoers in Port Meirion, North Wales, discovered a bizarre 30-foot-long tentacle that appeared to have washed up on the shore.
Could it be proof of the Kraken, the legendary sea monster?
Nah. It wasn't evidence of a sea monster but an out-of-home advertising promotion from The Kraken Black Spiced Rum.
As part of the promotion, beachgoers were led into a tent where they could enjoy a slice of a smaller version of the tentacle —which just happened to be a fruit cake doused in The Kraken rum.
BTW, don't forget that Thursday is Talk Like a Pirate Day. Argh.
Via Design Taxi