That's according to Peter Meyers, ICOM marketing vice president.
I can tell you -- both as an advertising/
marketing geek and a
consumer -- if you shop on the Internet, online coupons are a great
reason to put yourself on e-retailers' email lists. It's only April and
my e-mailbox is already full of 30% and 40% off coupons from some of my
favorite online retailers pushing summer fashions.
The drawback is that your mailbox fills up pretty quickly with
sales messages. But so what? Typically, the offers are in the subject line, so you
don't have to open the email to know if it's something that interests
you. Personally, I find the savings are more than worth the time it
takes me to delete the unwanted emails.
Just in case you didn't know (and a lot of people don't), if you hold down the Control button, you can click all the emails you want to delete and then get rid of all of them at once by hitting the Delete button.
Image: Ann Taylor
Source: Media Post's Center for Media Research