Advertising Is Good For You

No celebrities. No expensive photography or illustration. Just great copy and design.

Ad campaign for Northern Lights Climbing Center:

Advertising Agency: Cottage 10, Hinesburg Vermont

Source: Ads of the World

And the Honorable Mention Award for Amateur Copywriting goes to . . .

Not content with a simple FREE sign, this weighty wordsmith went the extra mile, figuratively if not literally, and added an inspirational message.

Source: Bits & Pieces

Just one of the consequences of poor copywriting

Source: Chicken Crap

Worthy of a copywriter

Source: Chicken Crap

Unemployed copywriters?

Sources: Chicken Crap, Chicken Crap, Across the Board, Bits & Pieces, LinkinnSmall Bits and Pieces
 

February 13th was a Friday the year I was born.

Just don't ask WHICH year that was.

Click image to enlarge.

Source: Noisy Decent Graphics

I'm not lovin' it.

The text for this McDonald's ad reads:

Yo hey, I'm Paul, the original Dollar Menunaire. I'll admit it. I'm kind of a risk taker. Last week, I threw in this red t-shirt with a load of whites. A sock came out pink, but no pain, no gain. So I like a safe bet sometimes to, ya know, keep my balance. As luck would have it, there's the Dollar Menu. It's pretty much loaded with choice choices. There's no wrong answer in the whole bunch. So it keeps my yin balanced with my yang. So to speak."

This guy's discourse reminds me of the brilliant repartee one hears after the bong has made it around the room a couple of times.

And why does Menunaire Paul look like magician Doug Henning? Come to think of it, Henning looks like he's cleared more than a few bongs himself. Yo hey.

Selling eco-death

There are certainly easier copywriting jobs than creating a website for a company that specializes in eco-friendly burials. No matter how many pro-environment terms you throw around, sooner or later you have to explain to the user that what you're talking about is letting the worms go at it as soon as possible.

Natural Burial has done an admirable job with its website.
_____________________________

One of the 'eco-coffins' one can purchase from Natural Burial is white and made of cardboard.

"This provides the opportunity for families to decorate the coffin themselves."

That strikes me as such a simple and wonderful idea, I'm wondering why our culture hadn't thought of it before.

The best idea for an annual report EVER

If there's a hell for copywriters, it's full of annual report assignments. Imagine trying to get copy approved by a CEO, CFO, board of directors and their respective egos. And THEN, you have to get the thing past the legal department.

Before you start hyperventilating, check out this amazing annual report from food company Podravka. It arrived wrapped in foil and had to be baked before the thermal-reactive ink would appear.

Advertising agency: Bruketa & Zinic, Zagreb

Source: Dezeen

Typically, putting a urinal in your snack food advertising isn't a good idea.

These ads promoting Beerka bar snacks are so wonderfully done one can overlook the odd product description: crunchy bread snack. Not to mention the urinal.

Advertising agency: Leo Burnett, Melbourne

Source: Ads of the World