Advertising Is Good For You

What fresh hell is this?

Behold Bud Light Lime Straw-ber-Rita.

Anyone else surprised they didn't call it Straw-beer-Rita. (Pretend I just elbowed you in the ribs.) Get it?

Christina Henricks for Johnnie Walker

Johnnie Walker has a new TV commercial for its whisky starring Mad Men's Christina Henricks. It does a masterful job of leveraging Christina Henrick's sex appeal and the Mad Men mystique to sell whisky.

The script is awesome.

"It's classic. It's bold. It's Johnny Walker. And you ordered it."

Click here to watch Christina Henricks in the Johnnie Walker commercial.

Oops, I shipped my pants

This TV spot from Kmart is hysterical. 

Click here to watch Kmart's very funny 'Ship My Pants' commercial.

This reminds of one of my all-time favorite spoof commercials from Saturday night Live.

Click here to watch SNL's 'commercial' for Oops I Crapped My Pants.

Don't forget to flush

Have you seen this commercial for Post Shredded Wheat?

Most people eat shredded wheat either because they're dieting or they're constipated. So when the woman in the ad suggests you add fruit for "more taste in your bowl," you know which bowl I'm thinking about.

Click here to watch the commercial for Post Shredded Wheat.

Jobless copywriter's business card

Especially love that he promises to think rather than just write. 

Via The Ranking

Inspiration from Burton Rascoe

"A writer is working when

he's staring out the window."

—Burton Rascoe, American journalist

Objectifying men isn't the kind of gender equality most women would prefer

This campaign is meant to be tongue-in-cheek (I hope), but I still find it cringe-worthy. 

"Once you go Italian, you'll never go back. Kraft. Let's get zesty."

"The only thing better than dressing is undressing. Kraft. Let's get zesty."

And what's with the word zesty? It's so 1950s. It's the kind of word you use when you want to appeal to people with bland palates. 

Via Ads of the World

This is sarcasm

Poster by Graham Smith.

The text below the headline reads:

This poster uses sarcasm as the basis for communication.

Sarcasm is the highest form of wit. Therefore the deisnger of the poster is a highly intelligent and creative individual.

Educational poster designed by Graham Smith — imjustcreative.com.

Copywriting explained

I pulled this from an otherwise dull infographic about copywriting. It's a pretty good representation of the thought process of writing advertising copy.

Click the image to enlarge it.

If you'd like to see the entire infographic, click here.

Via Inspiration Feed

Funny bar signs

I spent a lot of time on Pinterest last night collecting these signs for you. How much is a lot of time, you ask? Two Bud Light's worth.

 

And here are three non-bar signs I thought were worth sharing.

 

Via gag, i am bored, say say say, we know memes, wall to watch

Don't have a lame value prop. And if you do, don't put it in a yellow starburst.

Actually, Clarke's is a great little restaurant. My colleagues and I often go there for our Friday lunch out. The food is good and it's not pricey. The value prop is another story.

Where creative professionals go to confess their sins

The Creative Confessional is where creative professionals go to confess their sins. Visitors to the site are invited to absolve or condemn these poor sinners.

This was my confession. If you visit the site, please don't vote to let me fry in hell.

And that goes for copywriting, too

Found this on Pinterest. The link to its origin is dead. So I have no idea who created this.

This print was created by Colin Harman and is available for purchase on his site.