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27 February 2008

U.S. Internet users watched more than 10 billion online videos in December.

And according to a separate report, more than 40% of Americans watch online videos at least once a week.

Queen_elizabeth_2007_christmas_spe

Sources: Media Post's Center for Media Research, Viral Blog

26 February 2008

More than 85% of the world's Internet users have shopped online.

Shopping_cart That's an increase of 40% over the last two years.

Source: Nielsen Global Online Survey

18 December 2007

Top 10 Most Memorable New Product Launches of 2007

According to a recent consumer survey, this year's most memorable new products are:

1.   Apple iPhone
2.   Microsoft Windows Vista
3.   Febreze Candles
4.   Domino's Oreo Dessert Pizza
5.   alli Weight Loss Capsules
6.   Oreo Cakesters
7.   Diet Coke Plus
8.   Subway Fresh Fit
9.   Motorola Razr2
10. Listerine Whitening Quick Dissolving Strips

Most_mem

One might interpret the list as revealing America's most prevalent preoccupations:

1. Snacking without getting fat(ter)
2. Owning electronics
3. Smelling nice




04 June 2007

Flip flops hope to take Manhattan

For the U.S. launch of its flip flops, Havaianas commissioned giant wall murals on the sides of buildings all over Manhattan.

Havaianas_mural_1_2
Havaianas_mural_2_2

Havaianas_mural_3_2

If Havaianas is successful in making its flip flops a trend among New York style setters, winning over the rest of the country will be a lot easier.

Creative by BBDO, New York.

Source: ads of the world

21 May 2007

Top Ten Car Colors for 2006

Topcarcolors2006

Source: Swiss Miss

17 May 2007

Imagine if they'd factored in purchases of socks and underpants.

According to the New York Times, online purchases of skirts, shoes and suits surpassed online purchases of PCs, printers and word-processing programs last year, $18.3 billion to $17.2 billion.

Drinking_wine_while_on_pc

Many people are surprised that consumers -- who often complain about the difficulty of finding the right fashions -- would prefer to buy clothes online, without benefit of sales help and fitting rooms.

I'm not surprised. Until bricks and mortar retailers start letting us drink wine and go barefoot while shopping in their stores, expect more fashion sales to migrate to the web.

Image: mbschn