Breast cancer-pink products make me feel guilty. Because they're starting to be annoying.
Not only do I think there's too many of them, some are downright silly.
Pink rubber spatulas. Pink bags of bird seed. Pink water bottles.
I see these things and, rather than feel compelled to donate to the cause, I roll my eyes. Then I feel REALLY guilty.
And now I'm pissed off. Because I just read this article on how some marketers are exploiting breast cancer to increase their sales.
For example, this box of Swiffer sweepers features the iconic pink ribbon and the phrase "early detection saves lives." But it doesn't actually promise that any of the proceeds from the sales of the product will go toward fighting breast cancer. Good thing, too. Because the only way buying this product will result in a donation to the National Breast Cancer Foundation is if you buy it using a coupon that appeared in newspapers on September 27.
Kind of sleazy. On the other hand, any advertising for a good cause helps, right? It's a tough call.
Read the article to learn more.
And by all means, read the packaging of a product before deciding to buy it -- good advice whether there's a pink ribbon on it or not.