Lush beauty products are handmade and all natural. The brand also considers the overuse of product packaging to be wasteful.
To build awareness of their company's policy of avoiding the unnecessary, some Lush employees took to the streets of Berlin wearing nothing but aprons.
The stuff that looks like cheese is actually soap and the jars that look like marmalade presumably contain beauty products:
Read more about the Lush promotion at The Scented Salamander.
To raise awareness of the Calcutta School of Music, advertising agency Ogilvy & Mather hung a various bars of Mozart and Hayden on the wires that hang over a busy intersection of Kolkata.
I love this kind of ambient advertising. It's not only effective marketing but it's also so whimsical and visually interesting that it is a welcome site for consumers.
Really nice work.
Source: Ads of the World
To increase awareness of second-hand smoke and to encourage smokers not to smoke indoors, Brussels ad agency LG&F created flyers that, when rolled up, looked like cigarettes.
The copy on the flyers, which strikes the kind of balance between scary information and restraint that smokers might actually respond to, read:
By taking tour cigarette out the door, you'll save lives. Maybe not your own (although fresh air has never harmed anyone) but the life of your partner. Or your children's.
Every year, 2,000 people die of second-hand smoke in Belgium alone. Many of them have not yet reached adulthood. It's sad, but true, the majority of passive smoking victims are children. Pneumonia, cancer or other respiratory illnesses hit the weaker ones first. Think about it when you're in doubt of taking your smoke outside. The lungs of your loved ones deserve better."
Source: ads of the world
For the U.S. launch of its flip flops, Havaianas commissioned giant wall murals on the sides of buildings all over Manhattan.
If Havaianas is successful in making its flip flops a trend among New York style setters, winning over the rest of the country will be a lot easier.
Creative by BBDO, New York.
Source: ads of the world
Cause-related advertising has the difficult task of making us feel the horrors that non-profits are trying to address -- but it has to do it in a way that isn't so upsetting it makes us turn the page as quickly as possible.
This ad certainly suggests the bloodbath that is seal hunting but without subjecting us to the gruesome spectacle of butchered baby seals. The copy says:
Stop seal hunting.
Every year, 300,000 seals are killed on the Canadian ice.
This ad was created by Springer & Jacoby, Germany.
Source: ads of the world
I don't mind advertising on the sides of buildings if it's well done; that is, interesting to look at and in keeping with its surroundings. Like this clever outdoor advertising presumably meant to build awareness and add to the hip factor of the Mini Cooper automotive brand.
I do have one criticism, though. The uninitiated (and those with less-than-perfect vision) may not realize that it's the Mini Cooper being advertising here.
Source: Scary Ideas
To raise awareness of the environmental impact of plastic bags, beginning tomorrow IKEA is going to start charging U.S. customers for plastic shopping bags.
Will this make a difference to our planet? Heck yes, if Taiwan is any indication. When retailers in Taiwan began charging for plastic shopping bags, use of the bags dropped by 80%.
Source: Five Blogs Before Lunch
People of a certain age and younger will find this promotion hysterically funny. Older, typically more conservative types, may very well be offended by this allusion to forgetfulness with potential for fatal consequences.
Unfortunately, the latter group is the most obvious target audience for the product being advertised.
Coincidentally, this promotion was created by an agency called Crush Advertising in Singapore.
Source: Ads of the World
You've got to admit, it's unique, it's memorable and it relates to the company's business.
The headline on this brand awareness ad for Gillette's Prestobarba Excel razor for women is, "New legs every day."
I think this ad is very strange.
Ad by McCann Erickson, Santiago, Chile
Source: Ads of the World
Back when I was a cigarette smoker, I was afraid of getting lung cancer; I was TERRIFIED of getting lip or tongue or any other cancer that would result in disfiguring facial surgeries.
Heck, yes, I was shallow! But also very human.
Which is why I think this ad could be very effective. However, I'm sure many people will find it sexist and, therefore, offensive. It might have been wiser to show both a man and a woman in the ad.
Source: Ad Rants
To make young people more aware that they may be carriers of HIV without even knowing it, volunteers canvassed the streets of Lima discreetly tagging these stickers on unknowing pedestrians.
In the first month of the campaign, there was an 80% increase in phone calls to the clinic; the calls resulted in a 70% increase in HIV tests.
Source: Scary Ideas
