
Coca-Cola has often used polar bears as an icon.
The soft drink maker is doing it again.
Coke is introducing a limited-edition 1.4 billion white cans featuring polar graphics.
This time the polar bear imaging is also being used as a reminder that the bears' natural habitat is shrinking and steps have to be taken to ensure the bears' survival. To that end, Coca-Cola has already donated $2 million to the World Wildlife Fund's Polar Bear Conservation efforts.
Read more about Coca-Cola's Arctic Home promotion at The Die Line.



Click here to see the pixel-edition Coca-Cola cans.