It's not what you think. I AM NOT A VIRGIN creates jeans and T-shirts from mostly recycled materials, including beer bottles.
I love the brand name. It references the non-virgin materials from which the clothing is made, while giving the brand some very appropriate edge. Unfortunately, the name has also caught the attention of Virgin Atlantic's lawyers who want the clothing brand to abandon its current name — or else.
Learn more at Cool Hunting.

Click here to see Gisele Bundchen in ads for Versace jeans.