Advertising Is Good For You

Hello Kitty's quest for world domination continues

Hello Kitty desk fan:

Hello Kitty beer:  

Hello Kitty wallet: 

Celebrity Saturday: Jessica Simpson gives her newest fragrance a stripper name

I've underestimated Jessica Simpson yet again.

I didn't think there could be a worse fragrance name than Fancy.

But Jessica is full of surprises and not all of them are fashion-related.

Now she's gone and introduced Fancy Love.

New Vera Wang fragrance

Vera Wang Rock Princess perfume is the third in a series that includes Princess and Flower Princess.

 

Source: The Scented Salamander

HP Mini Vivienne Tam PC: The World's First Digital Clutch

HP is offering a special Vivienne Tam Edition mini personal computer. Both the PC case and accompanying sleeve feature an Asian-inspired peony design created by fashion designer Vivienne Tam. It's gorgeous and only $699.99. Learn more at the HP website.

Hello Kitty continues to breed

  

 

Sources: Tokyo Times; Slashfood; Guardian; Wedding Gowns; Bridal Gowns, and More; Boing Boing Gadgets; and Ke Cute!

Hello Kitty merchandising overload

 

Source: CScout Japan

Wal-Mart gets you coming and going.

A real sign from Kirkwood, Missouri. (In case you didn't know, or forgot, Sam's Club is Wal-Mart's warehouse superstore.)

Buy a plot here, get your casket from Costco and you could probably save your heirs some serious money. Personally, I'd rather spend the money on something I could enjoy and the heck with the heirs. But that's just me.

Source: Consumerist

Russian vodka maker Imperia paid $3 million for the domain vodka.com as part of its expansion into the US market.

Source: Luxury Launches

And now, the Most Successful Brand Extensions for 2006

Yesterday I told you about the 5 Least Successful Brand Extensions for 2006. Today I bring you what the 860 brand professionals surveyed considered to be the Best Brand Extensions of 2006.

Again in no particular order, some of the Most Successful Brand Extensions for 2006 are:

American Red Cross emergency radio

Pantone Eurolux house paints

Maxim (magazine) steakhouse

Snoop Dogg's pet products

Pedigree/Good Humor (co-branded) ice cream treats for dogs

Nathan's Famous hot dog treats for dogs

Budweiser Barbecue Sauce

The Vera Wang Suite at the Halekulani Hotel in Honolulu

Romance writer Danielle Steel's Danielle fragrance

Photo: Snoop Dogg Pets Polyester Hoodie in gray, at Amazon.com for $14.99

Source: Brandweek

Top Five Weirdest (And Least Successful) Brand Extensions for 2006

A survey of 860 branding professionals, conducted by Brandweek and TippingSprung, has resulted in a list of Top Five Worst Brand Extensions for 2006.

Now remember, these were real brand extensions brought to market by , shall we say, creative thinking marketing types. Here are the top five, in no particular order:

Cheetos-flavored lip balm

Salvatore Dali deodorant

Diesel Jeans wine

Chicken Soup for the Soul pet food

Lamborghini notebook computer

Source: Brandweek