The best idea for an annual report EVER

If there's a hell for copywriters, it's full of annual report assignments. Imagine trying to get copy approved by a CEO, CFO, board of directors and their respective egos. And THEN, you have to get the thing past the legal department.

Before you start hyperventilating, check out this amazing annual report from food company Podravka. It arrived wrapped in foil and had to be baked before the thermal-reactive ink would appear.

Advertising agency: Bruketa & Zinic, Zagreb

Source: Dezeen