It's an 8 feet by 20 feet inflatable replica of the human colon. And it travels around the country to raise awareness of colon cancer.
This Friday, it's coming to Peabody, Massachusetts, just a town away from where I live. I'd really like to go see it. I'm just not sure I could stop giggling long enough to not embarrass myself.
Here's how this campaign worked:
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market."
Advertising Agency: Saatchi & Saatchi, Los Angles
Source: Ads of the World