To promote its lemon-lime soft drink in Rio de Janeiro, Sprite Brazil created giant soda fountains and scattered them along the beach. The soda fountains dispensed water, allowing beachgoers to take a refreshing shower.
Click here to read a funny tweet about Sprite.
Via Gizmoto
The concept here is that cereal fans love Crunchy Nut cereal so much that they used their spoons to try to break into the outdoor display and get at the box of cereal.
Without the explanation, I didn't get it. Did you?
Not sure I should be admitting this but the spoons look kind of sperm-y to me.
Advertising Agency: JWT Sydney
Creative Director: Angus Hennah and Mark Harricks
Art Director: Will Edwards and Chris Badger
Copywriter: Will Edwards and Chris Badger
Illustrator: Steven Cicala
Account Service: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn
According to Jezebel, Brandy Day's mom so wants to see her little princess become prom queen that she paid for newspaper ads, flyers, an outdoor display sign at a local taco shop and this billboard:
There's even a silhouetted image on the billboard that looks like one of those truck mudflap babes.
If my mother had done this to me when I was a teenager, I would have been so emotionally scarred I'd be roasting squirrel under a bridge right now instead of writing a blog post.
Hope Brandy's mom has money left over for the anti-bullying campaign her daughter is going to need.
To remind people that it's open all night, McDonald's created a reflective billboard that could only be read at night when activated by car headlights.
I wish this had been my idea.
Click here to see a :37 video that shows how the McDonald's reflective billboard works.
Hey, Fattie, sit on the bench at this bus shelter and your weight will appear in the ad for Fitness First.
Click here to see a much nicer bench.
Via Adhibition
Cut-outs on the billboard help illustrate Kolestan Naturals many hair colors.
Click here to see another example of clever outdoor advertising.
Via The Meta Picture
This is an overhead view of the first floor of a multi-level mall. How cool is that?
Click here to see another wonderful example of ambient advertising.
Via Copyranter
Vitamin Water ads on rickshaws. Taken last night, in Boston.
Today. Somewhere south of Boston, on Route 3.
Last week, the annual conference of the American Psychiatric Association was held in Honolulu. I went to Hawaii with my parents — my father is a psychiatrist and Distinguished Fellow of the APA.
Sunovion Pharmaceuticals provided conference attendees with free shuttle service between the Hawaii Convention Center and local hotels. Above are a few photos of the wrapped bus sponsored by Sunovion.
Since most of the buses in Honolulu are wrapped in ads with tropical themes, I thought this was pretty nice way to remind psychiatric health professionals of one option for treatment.
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Here are some more wrapped buses from the streets of Honolulu. These had nothing directly to do with the APA conference.
