The California Lottery promoted its Powerball game with an out-of-home campaign that included a giant red ball.
Campaign created by David & Goliath.
Did you buy Powerball tickets for tonight's mega drawing? I got two. Even though I know I have a better chance of being attacked by a shark on the subway than winning the jackpot.
Via Ads of the World
Ogilvy & Mather Mumbai teamed with Mattel to create this wonderful anti-drunk driving message aimed at late-night partyers.
Here's how it worked:
This fish installation, made of discarded plastic bottles, was constructed in Rio de Janeiro to raise awareness of the UN Conference on Sustainable Development.
It's worth clicking the images to enlarge them.
Via This is Colossal
To promote its lemon-lime soft drink in Rio de Janeiro, Sprite Brazil created giant soda fountains and scattered them along the beach. The soda fountains dispensed water, allowing beachgoers to take a refreshing shower.
Click here to read a funny tweet about Sprite.
Via Gizmoto
