Advertising Is Good For You

Meow

It's beer, it's Japanese and it has a cat on it. For more information, you have to click the link. And be fluent in Japanese.

Via Rakuten

What fresh hell is this?

Behold Bud Light Lime Straw-ber-Rita.

Anyone else surprised they didn't call it Straw-beer-Rita. (Pretend I just elbowed you in the ribs.) Get it?

Christina Henricks for Johnnie Walker

Johnnie Walker has a new TV commercial for its whisky starring Mad Men's Christina Henricks. It does a masterful job of leveraging Christina Henrick's sex appeal and the Mad Men mystique to sell whisky.

The script is awesome.

"It's classic. It's bold. It's Johnny Walker. And you ordered it."

Click here to watch Christina Henricks in the Johnnie Walker commercial.

Less Bud for you

If I hadn't read about this at the Wall Street Journal, I would have thought it was a joke.

Budweiser is changing the shape of its cans to this:

Looks like a partially crushed can to me.

Ostensibly, Budweiser is doing this because the new can shape reflects the bow-tie design "that has been part of Budweiser advertising and packaging since the 1950s."

Am I the only one who never noticed the 'bow tie' before now?

Budweiser also claims the new shape makes the can easier to grip.

Hmmm. It solves a problem no one had.  

According to the Wall Street Journal article, Budweiser has made, "'significant capital investments' to upgrade factories to be able to carry out the 16-step production process to make it.

Interesting.

The new can also holds less beer — 11.3 ounces as opposed to 12 full ounces.

Bingo!

 

Is this sexist?

Or is it so funny that everyone feels included in the joke?

Via Built Brand

Limited-edition Perrier Jouet

Perrier Jouet champagne in a limited-edition bottle designed with floral designer Makoto Azuma.

And here's the ad for the limited-edition bottle.

Click here to see more beautiful advertising for Perrier Jouet.

Funny bar signs

I spent a lot of time on Pinterest last night collecting these signs for you. How much is a lot of time, you ask? Two Bud Light's worth.

 

And here are three non-bar signs I thought were worth sharing.

 

Via gag, i am bored, say say say, we know memes, wall to watch

Limited-edition packaging for Ouzo Thoukis. Simply beautiful.

Designed by Marios Karystios and George Tzavaras.

Via Lovely Package

"Pop" art champagne bottles

Pommery champagne is offering a limited editon of bottles featuring illustrations by Federica Matta.

Via Neiman Marcus

Limited-edition bottles of Jose Cuervo

Limited-edition bottles of Jose Cuervo tequila.Label design is by López Ramírez a.k.a. Dr. Lakra.

Via Creative Roots

Beautiful watercolor illustrations from Kareen Iliya

Click here to see more of Kareen Iliya's work.

Pop art posters featuring Old Style beer

Don't know who created these pop art posters featuring Old Style beer, but they're awesome.

I found them at the Logan Bar & Grill in Chicago.

Michelob Ultra's less-than-subtle strategy

Michelob Ultra is a low-cal, low-carb beer.

It now comes in a "slimline" can:

Michelob Ultra is using the same marketing strategy as this 1990 woman's extra slim cigarette:

Sad that such a transparent strategy works.

Click here to see an ad for Michelop Ultra, featuring Lance Armstrong.