Advertising Week is going on right now. For the uninitiated, Advertising Week is an annual event where more advertising professionals than usual congregate in New York to slap each other on the back more than usual.
The event's organizers and attendees would have you think Advertising Week is a seminal event in the evolution of American culture, a gathering of brilliant minds ready to map out the future of society as we know it, an exchange of ideas that will revolutionize the way we accept and process information.
But no matter how much lipstick they put on the pig, Advertising Week is still just a convention.
The first day of the event, Advertising Week held a luncheon to honor five marketers for their use of celebrities: Pizza Hut, Alka-Seltzer (remember the remake of the commercial that didn't work?), Hanes, MTV, and Johnson & Johnson.
Choosing from the many mostly self-serving comments made at the event, AdWeek chose to publish (among others) this puzzling statement from David Robertson, director of brand communications at Hanes:
"We use celebrities as people."
Don't try to think about it too much or your brain will hurt and then you'll have to use that stuff you apply directly to your forehead, apply directly to your forehead, apply directly to your forehead.
