This campaign is meant to be tongue-in-cheek (I hope), but I still find it cringe-worthy.
"Once you go Italian, you'll never go back. Kraft. Let's get zesty."
"The only thing better than dressing is undressing. Kraft. Let's get zesty."
And what's with the word zesty? It's so 1950s. It's the kind of word you use when you want to appeal to people with bland palates.
Via Ads of the World
The Daily Mail has an interesting article on the life of cosmetics innovator, Helena Rubenstein.
The article credits Ms. Rubenstein with taking makeup mainstream. Until around World War I, only actresses and prostitutes wore makeup. And in the polite society of the day, actresses and prostitutes were considered the same thing.
I love playing with makeup, so I'm very grateful to Helena Rubenstein. I would hate to have had to chose between cosmetics and my virtue.
Click here to read the article about Helena Rubenstein.
Though I've never used the Helena Rubenstein brand, I'm absolutely in love with the design of its mascaras.
I'm not a fashion forward type of person. Shoes like this make me laugh.
Nicholas Kirkwood Mixed Media Swirl Wedge Sandals. Available for $1,595 at Saks.
This poor woman could be a poster child for anorexia. So I was surprised to find this photo on Daily Candy, an e-newsletter/shopping site that generally celebrates women.
Nevertheless, if you're a woman, I recommend you sign up for Daily Candy if only to read the smart and sassy copy.
Women born in the 1950s and 1960s are spending $47 billion a year on fashion, accrording to numbers released by NPD Group, a market research firm.
That's about 45% of the total that American women spend on fashion.
And that explains the huge advertising budgets devoted to... Oh... Wait...
Via Daily Mail, Answer Bag
Paul & Joe's Spring 2012 Collection of cosmetics is delightfully kittenish.
Lipstick:
Face and eye color:
Pressed powder:
Click here to see a Barbie-themed Stila cosmetics collection.
Via Design Sponge
TV spot for Summer's Eve 'personal cleansing' products for women.
