With prom season upon us, Lambda Legal, "the oldest and largest national legal organization whose mission is to achieve full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and those with HIV," is running this empowering, potentially controversial advertisement.
I'm assuming the ambiguity whether this teen was born male or female is intentional. The ad is making the point that all that matters is how individuals see themselves and that they should be allowed to express that.
I agree. But then, I'm from Massachusetts, where ten years ago ours became the first state to allow gay marriage.
One Million Moms is a Conservative organization that, among other things, gets its panties in a twist every time a major advertiser shows gay people in its advertising. They must really hate this new spot for Honey Maid.
It's a very inclusive commercial. There's a gay couple and their sons. An interracial straight couple and their kids. A young dad who's covered in tattoos.
This Honey Maid spot manages to be really nice without venturing into sappy. I really like it.
And can we give Honey Maid extra props for focusing on dads? Not that there's anything wrong with moms, it's just that most parents depicted in advertising are mothers. It's refreshing to see an advertiser show extra appreciation for fathers.
This year, Hallmark's offering includes this Christmas sweater ornament.
The front includes a line from the 1794 Christmas carol, Deck the Halls; however, Hallmark changed "gay apparel" to "fun apparel."
Officially, Hallmark says:
Today (gay) has multiple meanings, which we thought could leave our intent open to misinterpretation. The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: ‘fun.’
That cold hard fact comes from a very nice Consumerist article about how Betty Crocker and its Minnesota-based owner General Mills are providing free wedding cakes to the first three couples to get gay married in Minnesota once it becomes legal at midnight tonight.
Campbell Soup is running this ad as part of a Swanson broth campaign aimed at gays and lesbians. This particular ad profiles the holiday traditions of chef Lea Forant and her partner Carolyn, provides a recipe for butternut squash bisque and features an adorable photo of the two women with their son Eli.
Complaints about this ad and the rest of the campaign are coming from predictable sources. Campbell makes no apologies. The company's rep Anthony Sanzio says:
Our position on this is pretty straightforward. Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell's products, and we will continue to try to communicate in ways that are meaningful and relevant to them."