The Kate Spade fashion brand is launching Perch displays in select stores. They're basically interactive digital displays built into merchandising tables; when a customer picks up a product off the table, the action launches animated messaging to appear on the table.
To promote its line of hair care products, a Swedish company installed a motion-sensitive transit ad. When triggered by the rumble of a subway car, the long flowing locks on the model in the ad are 'blown around.'
You may have noticed that I flopped the right and left sides of my blog. That's because the left side loads first; so now, when you go to my blog, you won't have to wait for the ads to load before you can start reading my posts.
I'm embarrassed to admit that I only just learned this today.