Coke is introducing a limited-edition 1.4 billion white cans featuring polar graphics.
This time the polar bear imaging is also being used as a reminder that the bears' natural habitat is shrinking and steps have to be taken to ensure the bears' survival. To that end, Coca-Cola has already donated $2 million to the World Wildlife Fund's Polar Bear Conservation efforts.
Read more about Coca-Cola's Arctic Home promotion at The Die Line.
As part of the launch of Meets Obsession, the magazine hired Yiying Lu, creator of Twitter's fail whale, to create images for an article titled, 10 Most Intriguing in Fashion. The images include QR codes that once scanned with a mobile device, will reveal a web address where you can download Ms. Lu’s images for your iPhone, iPad or desktop.