Popular Science magazine just might expand its reader base beyond nerds and hostages.

We've all thumbed through an issue of Popular Science. Very likely it was while waiting for an oil change, where the choice of reading material was limited to Popular Science, Highlights and an AARP newsletter. The mind-numbing boredom most of us experienced was enough to prevent us from ever picking up the publication again.

Which is why this campaign is so great. Not only does it shock us into paying attention to it, the campaign does a convincing job of communicating that Popular Science now offers articles we might actually want to read.

Click the images to enlarge them and so that you can read the headlines on the magazines.

Will this outrageous campaign spark controversy? Probably. But that's just the kind of publicity a heretofore nerd magazine needs if it wants to attract new readers.

Source: Scary Ideas