Cashmere toilet tissue in Canada held its Sixth Annual White Cashmere Collection 2009. It's a fashion show in which 15 fashion designers from across Canada showed off their talents while raising money for the fight against breast cancer by creating fabulous fashions made from Cashmere toilet tissue.
“The collection is an amazing way to celebrate the incredible courage
and strength of women coping with breast cancer and support them in
their fight against the disease,” says Montreal-based rising star
Anastasia Lomonova.
In addition, 25¢ from the sale of each special edition package of Cashmere Pink will be donated to the Canadian Breast Cancer Foundation.
Love this idea.
Cashmere has created a meaningful concept that will raise lots of money and awareness while promoting its product which isn't always the case in 'Pink' marketing.
And Cashmere is encouraging creativity and helping to bring a little more beauty into the world.
Take a look at what talented people can make out of plain old TP.
Source: Ecouterre