I love goats (especially baby Nigerian pygmy goats) but this billboard is just silly. Silly in the bad way. It's pretty much the Jerry Lewis of outdoor advertising.
This billboard is advertising Boston's storied Lenox Hotel. Think crown moldings, marble and lots of fireplaces. And it's located in the Back Bay, an upscale Boston neighborhood.
The creative team should go baaaaaack to the drawing board.
Image via my good friend and
fellow copywriter David S.