Advertising Is Good For You

An adorable idea from Coca-Cola

Coca-Cola is making its soda cans shareable.

The regular-sized can twists apart leaving one with a smaller can of Coke and a plastic cup. The idea is that you pour some Coke into the cup for a friend and drink the rest yourself. Or vice versa, if you prefer.

It's kind of adorable. 

The idea came from a collaboration between Ogilvy & Mather's Singapore and France offices.

Click here to watch the Shareable Coke Can video. It's adorable, too, but about twice as long as it needed to be. You be the judge.

I'm feeling the love

I'm feeling all warm and fuzzy and full of love for my new credit card.

A couple of months ago, I got the new, heavily advertised Discover It credit card. Yesterday, this came in the mail.

 

Inside was the message, "We're so glad to have you as a cardmember," and a $5 gift card to Starbucks.

I've worked on quite a few credit card accounts and have presented countless similar Customer Relationship Marketing (CRM) ideas to my clients. Clients loved the ideas but never seriously considered spending the money to actually do something like this to help retain their most valued cardmembers. Too bad. Because making people feel appreciated works.

Commercial for Cullman Mobile Home Liquidation. It's real and it's hysterical.

Not every day a business owner admits in a TV commercial, "My wife's boyfriend broke my jaw with a fence post."

Click here to watch the funny Cullman commercial.

Happy hour, courtesy of graphic designer Jean Jullien

Click here to see more of Jean Jullien's work.

Beautifully crafted advertising copy

Advertising campaign for life insurance. Created by Spillmann/Felser/Leo Burnett, Zurich.

 

 

 

Via Ads of the World

Free coffee at Starbucks today if you donate to the United Way of Central OK. Tell your friends.

Free tall brewed coffee today when you donate to the United Way of Central Oklahoma at participating Starbucks.

For your creative projects: free downloadable fabric textures

Here are eight tileable fabric textures, including leather, denim, argyle and soft cotton. Best of all, they're free to download.

Click here to download the free tileable fabric textures.

Gorgeous fashion advertising from Japan

Beautiful advertising for tights. From Japan.

 

 

 

 

Via Uustuus

Advertising makes you fat

Found on Facebook, unattributed

Interesting beverage trends

Hot tea sales are up 18% at outlets such as Starbucks.

Wholesale ready-to-drink tea sales have grown 58% to $3.8 billion in six years.

Read more about the trends toward tea at Advertising Age.

 

Image: Honest Cooking

Another big ass idea from Kmart

Kmart does it again.

Click here to watch Kmart's Big Gas Savings spot.

Click here to see Kmart's Shipped My Pants commercial.

A great ad, despite the odds

Amsterdam's Schiphol airport was voted Europe's number one airport. KLM Airlines, which calls Schiphol its home base, decided to run an ad linking itself to the airport's distinction.

Sounds like an awful assignment for a creative team to get stuck with. Which is why I so love this ad created by Souverein.

The agency took a rather dull strategy and turned it into a pretty cool ad. That's an incredibly difficult thing to do.

Netflix posters for Season Four of Arrested Development

If you're a fan of Arrested Development — and why wouldn't you be? — you'll especially enjoy the lines on these Netflix ads for the upcoming new season.