Coca-Cola is making its soda cans shareable.
The regular-sized can twists apart leaving one with a smaller can of Coke and a plastic cup. The idea is that you pour some Coke into the cup for a friend and drink the rest yourself. Or vice versa, if you prefer.
It's kind of adorable.
The idea came from a collaboration between Ogilvy & Mather's Singapore and France offices.
Click here to watch the Shareable Coke Can video. It's adorable, too, but about twice as long as it needed to be. You be the judge.